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Cast of Characters
Cast of Characters
Tobacco companies target youth by using kid-friendly packaging and candy and fruit-flavoured tobacco products that mask the harshness of the smoke.
Tobacco companies leverage the addictive properties of nicotine by adding chemicals to cigarettes that enhance its effects on the brain.
Tobacco companies add appetite suppressants to cigarettes to attract people who are worried about their weight.
Tobacco companies use “brand stretching” to apply their tobacco brand names or colours to non-tobacco merchandise or services.
Tobacco companies present smoking as a form of independence and rebellion against authority figures. The reality is that smoking supports the tobacco industry, which is big business.
Tobacco companies use celebrities with fun, exciting lives to convince youth that if they don’t smoke they aren’t cool.
Tobacco companies use authority figures like doctors and nurses in advertising to make the product seem safe.
Tobacco companies use glamourous young people as “brand ambassadors” to sell and promote cigarettes, equating smoking with glamour and sophistication.
Tobacco companies produce content for websites that associate cigarettes with celebrities, contemporary fashion and modern living.
Tobacco companies use product placement in TV and movies to associate cigarettes with fun, excitement, wealth and power, and as a means of expressing rebellion and independence.
Tobacco companies associate cigarettes with romance to connect the pleasures of being in love with the pleasure of smoking.
Tobacco companies use sponsorships to associate cigarettes with things we want, such as glamour, style, vitality, beauty and sports. Or in this case, a dog, which in the eyes of a child, is a trusted companion and coveted pet.